Financial Release

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American Greetings Announces Quarterly Dividend

CLEVELAND, Sept. 16 /PRNewswire/ -- American Greetings Corporation (NYSE: AM) today announced a quarterly cash dividend of 12 cents per share to be paid on October 15, 2009 to shareholders of record at the close of business on October 5, 2009.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation

Gregory M. Steinberg, Treasurer and Director of Investor Relations of American Greetings Corporation, +1-216-252-4864, investor.relations@amgreetings.com


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